We are an Australian lifestyle baby brand focused on ethical practices, sustainability and care for ourselves and the environment. We are a family business originating from Adelaide, South Australia, with a passion for stylish, cute prints and Australian made baby clothing.

We have a deep respect for the skills and resources required to make baby garments and we always favour quality over quantity. Our designs are creatively hand drawn by us so they are unique and exclusive to Kit & Cradle.

Why Australian made baby clothing?

According to recent Roy Morgan research, if every household spent an additional $10 a week on Australian Made products, it would inject an extra $5 billion into the economy each year and create up to 11,000 new jobs.

We hope by taking these small steps that we can create a brighter future for our babes.

Our Australian Made Process

We start off with our 100% organic cotton fabric. We have sourced super soft certified Organic Cotton from an Australian supplier. Grown in India, organic cotton is a superior natural material that has not been sprayed with chemicals including pesticides, herbicides or insecticides. They are also free of genetically modified (GMO) cotton crops. These practices are not only ethical, but strive for sustainability long term.

Ultimately, this means the organic cotton used in our baby wear is of the finest quality, containing no nasty chemicals and is super soft and gentle on your baby’s delicate skin.

Artist Drawn Designs

All our designs are hand drawn by an Aussie artist Sara Duncan (except our iconic cheetah prints). Our designs have taken inspiration from nature, using the world's most spectacular flora and fauna in our designs. This means they are truly unique, one of a kind patterns that are exclusive to Kit & Cradle.

Screenprinting & Sewing

Our fabric is screen printed in Melbourne using water based inks.

The final garments are then sewn and manufactured in Sydney. Short run production ensures high quality pieces and support of local Australian jobs, the Australian textile industry and manufacturers.

Core & Transeasonal Collections

We don't think good baby fashion needs to follow any trends. Our designs are timeless, our shapes are tried and tested, and we believe in slow fashion principles.

We hold our core range all year long and offer transeasonal pieces and alternative colours throughout the year.

Considered Packaging

We support plastic free packaging where possible, using cotton and paper promotional products and tags. Our packages come in our natural calico bags and our satchels are compostable and biodegradable.